226 million vacation days will go unused this year resulting in some 50 million Americans becoming “vacation deprived” says travel company Monograms.
However, according to Monograms (a Globus family of brands member) it’s not just financial burdens stopping Americans from traveling, but also a “lack of planning”.
"Someday too often means never when we talk about our vacation dreams," Globus family of brands marketing vice president Steve Born said.
"It’s time to promise ourselves the dreaming will stop and the doing will begin."
The company has released a new marketing video highlighting just how easy it is to plan and go on vacation as well as unveiling ‘starter guides’ for first-time travelers to Europe, Great Britain, Ireland, Italy and South America."Monograms is helping Americans understand there’s no better time than now to walk the cobblestone streets of Italy, ride an elephant in Asia and have a pint to celebrate 2012 in a genuine pub in Ireland," Mr Born said.
Source = e-Travel Blackboard: G.A